Stephanie Weber

Engineering & Marketing Executive

Welcome

As William Pollard said, “learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.”  I am a strong believer that becoming is better than being and I aspire to be the best version of myself every day. I’ve included my reading list below, I hope it’s useful to you. Email me your reading suggestions so I may learn from you.

The Culture Code: The Secrets of Highly Successful Groups

I just wrapped up The Culture Code: The secrets of highly successful groups. From Goodreads: An essential book that unlocks the secrets of highly successful groups and provides readers with a toolkit for building a cohesive, innovative culture, from the New York Times bestselling author of The Talent Code

Key takeaways include creating a culture of support because support leads to vulnerability and vulnerability in a group leads to less ego.
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Startup Communities: Building an Entrepreneurial Ecosystem in Your City

I recently had the opportunity to meet Brad Feld at the Foundry Group offices in Boulder. Though it was a quick meeting related to fundraising for me an important moment beyond the objective of the meeting. I feel there is no better way to learn the thinking of someone than to read their writing so prior to the meeting I grabbed Startup Communities and took a day to learn from Brad Feld.
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SEO for Growth: The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs

 The Ultimate Guide for Marketers, Web Designers, and Entrepreneurs

As “SEO experts” especially those of us that were around in early Google days we remember when we created content, websites and digital products all to leverage search as a powerful marketing channel.  I recall 2005 when Huffington Post launched its content teams oriented to optimizing search.
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Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success

The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.

Sometimes I come across a book that just encompasses many thoughts I have into one simple construct and Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success is one them. This is a book that you’ll walk away from reading that will not just inspire you to create growth teams but give you the framework to do so.

Contagious: Why Things Catch On

This book was addicting. One day of pure fun. Marketing and technology are so very linked to marketing success we cannot have one without the other. Use this book for ideas, spur your thinking by reading a variety of marketing case studies.

Contagious combines groundbreaking research with powerful stories.
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Hooked: How to Build Habit-Forming Products

How do successful companies create products people can’t put down?

Stop the presses. This book was so significant to my product strategy efforts that I started speaking about it at a variety of events with the topic of “habit as a strategy.”
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Willpower: Rediscovering the Greatest Human Strength

mission
Willpower: Rediscovering the Greatest Human Strength; by John Tierney, Roy Baumeister

Bright lines: These are clear, simple, unambiguous rules. You can’t help but notice when you cross a bright line. If you promise yourself to drink or smoke “moderately,” that’s not a bright line. It’s a fuzzy boundary with no obvious point at which you go from moderation to excess. In contrast, zero tolerance is a bright line: total abstinence with no exceptions anytime.

 

Crickets might just be the key to saving humanity

cricketsI’m into health food, I admit it. About five years ago, I started my health quest by cutting sugar out and going gluten free. I then spent a few years on the Primal diet, then the Paleo diet before settling on the Ketogenic diet that I’m on now. The “Keto” diet is comprised of 80% fat, 15% protein, and 5% carbohydrates and was developed to treat epilepsy. I pretty much drink olive oil like it’s going out of style.
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Fixed mindset or a growth mindset

new mindset make new results written by handOccasionally there is a book that comes along that changes how you think, how you parent, how you manage, Mindset is that book for me. Mindset: The New Psychology of Success by Carol Dweck, starts with a simple premise, that there are two types of mindsets, fixed and growth.
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Navigating the digital disruption, again

Digital and newsThe other day I read on Tech Crunch how “those in the media space, are probably closer to the head of the pack” in addressing issues related to a traditional industry’s ability to navigate the digital disruption. We in media have been in navigating this for over 15 years so yes we can easily echo that sentiment.
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